Uncertain How to Find and Target the Right Audience
Hannah Youssef is the founder of Act1 Interiors, a residential home staging service, and currently has a team of inbound staging professionals in the Durham Region.
While Act1 interiors did have a small social media account before Azia’s business, the company didn’t have a comprehensive strategy to properly execute their online marketing, drive more quality leads and ultimately, grow their account reach and impressions.
Hannah recognized this and identified the need for a specialist that could help Act1 Interiors flourish.
Increase of New Clients + More Engagement, Leads and Followers on Social Media
After discovering Azia’s services and hopping on a consultation meeting, Azia was quick to deliver a lead-generating gameplan.
Act1 Interiors implemented a cohesive digital marketing strategy, leveraging Azia’s capabilities to build on their existing growth and supercharge the success of their Instagram posts and clients.
Their social media exposure erupted within weeks, along with an over 1800% increase in impressions from hashtags per Instagram post. This increase in traffic and leads has coincided with a monumental 192% increase in reach per post, tripling the amount of reach since the start of the partnership.
Over 50% of accounts that see Hannah’s posts aren’t following Act1 Interiors, meaning new eyes are landing on her business every day.
Many of their manual processes have also been automated such as publishing posts and Instagram stories, with hours saved in time and effort spent on these previously.
Getting Jiggy with the Re-Brand
While Azia helped track the success of all their posts and provided total visibility to her digital marketing approach, she also created content that worked best for Act1 Interiors and generated the most leads and impressions.
The ongoing post, video and Instagram story creation has matched the onboarding process in terms of quality and excellence, with the help of quick response rates and thoughtful patience between the content creator and business owner.
Partnering with Azia also helped Hannah’s business grow by 59% in followers, from 700 to over 1,1000 in a few months. Going forward, Hannah discussed plans to expand her company’s reach even more with the help of Azia. Act1 Interiors was able to take its marketing efforts to the next level leveraging both business coaching and proven online strategies.
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