Azia To

May 3, 2022

Social Media Management, Custom Brand Package

Case Study: Content Focus Shifted to Delegation and Brand Alignment to Expand Targeted Reach

Azia To

May 3, 2022

Social Media Management, Custom Brand Package

Time to delegate work - but to whom?

Tiffany is an Inner Work & Life Coach, an entrepreneur, and a multi-passionate human being.

While Tiffany already had an Instagram account, she did not have a website or content strategy that aligned with her company mission and goals. She didn’t have the bandwidth to do all the work herself and was looking for a new team member to assist in her content creation process.

“Before Azia, I was mainly struggling with TIME - time to work on other projects within my business such as creating my website and YouTube content. I was mainly focusing on putting out content weekly to increase engagement and reach while not having enough time to work on other stuff.

I could only focus on IG content creation. Since working with Azia, we have created the website, and I am able to launch my Email marketing. Not only that, I have freed up time to work on my YouTube content.”

— Tiffany

What is it like working with Azia?

“I enjoy working with Azia for way too many reasons!

1. She cares! From the quality of her output, I can really see that she genuinely cares about my business. Not only does this make it really enjoyable and fulfilling to work with her, but also we are able to move things forward with speed and great quality!

2. Azia is so talented! Whenever I assigned a creative task to her, she always delivered beyond my expectation. From ideas to executions, she always has a creative input and output. I really appreciate when she is open to brainstorm ideas with me which helps me to make decisions in my business.
”

*Example webpage copy & design section from Tiffany’s website*

“3. She is versatile, flexible, and open-minded! Even though in the beginning my intention was to delegate more IG content creation to Azia, I do feel like IG content creation is still something that makes sense for myself to do it at this point.

That said, she was very open-minded when I began to delegate tasks to here that are all the things - from website to email, to tattoo creation 😛.

I really appreciate her open-mindedness and willingness to be flexible!

4. She has similar visions and values with me! I know we are both into making the world a better place through mental wellness, personal development and more etc. I feel like when we work together, we are pulling the visions to life instead of just doing tasks!

I feel very grateful when she is excited about my visions and projects because they mean something bigger.

5. Azia is a great team player. She doesn’t take things personally. There were times where I make changes of her creation, and I really appreciate that she is open-minded about them!

Communication. I appreciate the respect, transparency, and honesty throughout our working relationship. She is someone who knows what’s best for you, so when she asks for what I want, I trust that she has all things considered.

I appreciate that she sets her boundaries and respect my boundaries at the same time (i.e. sick and letting me know ahead of time).

She goes above and beyond. I really appreciate when Azia presents inputs (i.e. ideas) and/or outputs even when I don’t ask for it. It makes me feel very loved. ”

What would you tell someone who is considering investing in Azia's services?

“Investing in Azia’s services is one of the best decisions I have made for my business. I cannot recommend her enough! She is a fantastic, creative, and efficient team player. She genuinely cares about my business and has time and time again brings my visions to life. She always delivers beyond my expectation. She is versatile, flexible, and open-minded. It has been very valuable and enjoyable to have her on my team as my business has progressed at a faster rate than ever before!

Sometimes, the Universe plants seeds in ways you don’t expect! I chose to work with Azia because I already knew who she was through IG - which is a beautiful human being inside out, caring of the world, and here to utilize her authentic truths to make this world a better place. From her IG content, I can see Azia’s attention to detail, her values, and her creativity!”

Ready to boost your online reach and engagement on social media?

Got 30-minutes today?

Book a 1:1 GAMEPLAN call with me now and let’s see if we’re a good fit!

I want a gameplan for my business now.

Or you can email me directly here 📩 itsaziamery@gmail.com or DM me on Instagram here ↪ @azia_mery

Azia To

February 15, 2021

Social Media Management, Custom Brand Package

Case Study: Act1 Interiors Generates 170% Increase in Instagram Reach

Azia To

February 15, 2021

Social Media Management, Custom Brand Package

Uncertain How to Find and Target the Right Audience

Hannah Youssef is the founder of Act1 Interiors, a residential home staging service, and currently has a team of inbound staging professionals in the Durham Region.

While Act1 interiors did have a small social media account before Azia’s business, the company didn’t have a comprehensive strategy to properly execute their online marketing, drive more quality leads and ultimately, grow their account reach and impressions.

““Before Azia, I didn’t know how to create the right content and target my audience.”

“I didn’t really have a branding look. I was also falling behind on my email campaigns. Because my business is in the growing stages, I was struggling with my social media look and presence. It was difficult to keep a balance between working on job sites, managing my social media and my marketing.””

— Hannah, CEO of Act1 Interiors

Hannah recognized this and identified the need for a specialist that could help Act1 Interiors flourish.

Increase of New Clients + More Engagement, Leads and Followers on Social Media

After discovering Azia’s services and hopping on a consultation meeting, Azia was quick to deliver a lead-generating gameplan.

“Since working with Azia, I’ve noticed more engagement and followers on social media. New clients are connecting with me through Instagram. You will not be disappointed working with her. Azia is extremely talented, professional and detailed oriented.”

Act1 Interiors implemented a cohesive digital marketing strategy, leveraging Azia’s capabilities to build on their existing growth and supercharge the success of their Instagram posts and clients.

Their social media exposure erupted within weeks, along with an over 1800% increase in impressions from hashtags per Instagram post. This increase in traffic and leads has coincided with a monumental 192% increase in reach per post, tripling the amount of reach since the start of the partnership.

Over 50% of accounts that see Hannah’s posts aren’t following Act1 Interiors, meaning new eyes are landing on her business every day.

Many of their manual processes have also been automated such as publishing posts and Instagram stories, with hours saved in time and effort spent on these previously.

Getting Jiggy with the Re-Brand

While Azia helped track the success of all their posts and provided total visibility to her digital marketing approach, she also created content that worked best for Act1 Interiors and generated the most leads and impressions.

“I am extremely grateful for all of the work Azia has put into so far to create and maintain my brand. I’m getting a lot of feedback about the content we are displaying on our social media. I’m happy to have an expert managing my social media and marketing part of my business.”

The ongoing post, video and Instagram story creation has matched the onboarding process in terms of quality and excellence, with the help of quick response rates and thoughtful patience between the content creator and business owner.

““Azia is extremely talented, professional and detailed oriented. I liked her creativity, down-to-earth personality, quickness to take on last-minute requests, and fresh ideas to help promote my business more.””

Partnering with Azia also helped Hannah’s business grow by 59% in followers, from 700 to over 1,1000 in a few months. Going forward, Hannah discussed plans to expand her company’s reach even more with the help of Azia. Act1 Interiors was able to take its marketing efforts to the next level leveraging both business coaching and proven online strategies.

““I have been working with Azia for a few months and can absolutely say her work is amazing. I love her creativity and sharing her ideas on how to grow my social media content. She’s pushed me out of my comfort zone and is actively engaged in the planning of the type of content I need to send her. I’m extremely happy with how my social media looks and my clients are noticing. Thank you, Azia, for being such a wonderful addition to our team.””

Ready to boost your online reach and engagement on social media?

Got 30-minutes today?

Book a 1:1 GAMEPLAN call with me now and let’s see if we’re a good fit!

I want a gameplan for my business now.

Or you can email me directly here 📩 itsaziamery@gmail.com or DM me on Instagram here ↪ @azia_mery

Full Name

First Name

Last Name

Business Name

How can Azia help?

Hear from Tim, co-founder of Couply

What is it like working with Azia?

Time to delegate work - but to whom?

What is it like working with Azia?

What would you tell someone who is considering investing in Azia's services?

Uncertain How to Find and Target the Right Audience

Increase of New Clients + More Engagement, Leads and Followers on Social Media

Getting Jiggy with the Re-Brand