Case Study: Content Focus Shifted to Delegation and Brand Alignment to Expand Targeted Reach

Time to delegate work - but to whom?

Tiffany is an Inner Work & Life Coach, an entrepreneur, and a multi-passionate human being.

While Tiffany already had an Instagram account, she did not have a website or content strategy that aligned with her company mission and goals. She didn’t have the bandwidth to do all the work herself and was looking for a new team member to assist in her content creation process.

 
Before Azia, I was mainly struggling with TIME - time to work on other projects within my business such as creating my website and YouTube content. I was mainly focusing on putting out content weekly to increase engagement and reach while not having enough time to work on other stuff.

I could only focus on IG content creation. Since working with Azia, we have created the website, and I am able to launch my Email marketing. Not only that, I have freed up time to work on my YouTube content.
— Tiffany

What is it like working with Azia?

I enjoy working with Azia for way too many reasons!

1. She cares! From the quality of her output, I can really see that she genuinely cares about my business. Not only does this make it really enjoyable and fulfilling to work with her, but also we are able to move things forward with speed and great quality!

2. Azia is so talented! Whenever I assigned a creative task to her, she always delivered beyond my expectation. From ideas to executions, she always has a creative input and output. I really appreciate when she is open to brainstorm ideas with me which helps me to make decisions in my business.

Example webpage copy & design section from Tiffany’s website

3. She is versatile, flexible, and open-minded! Even though in the beginning my intention was to delegate more IG content creation to Azia, I do feel like IG content creation is still something that makes sense for myself to do it at this point.

That said, she was very open-minded when I began to delegate tasks to here that are all the things - from website to email, to tattoo creation 😛.

I really appreciate her open-mindedness and willingness to be flexible!

4. She has similar visions and values with me! I know we are both into making the world a better place through mental wellness, personal development and more etc. I feel like when we work together, we are pulling the visions to life instead of just doing tasks!

I feel very grateful when she is excited about my visions and projects because they mean something bigger.

5. Azia is a great team player. She doesn’t take things personally. There were times where I make changes of her creation, and I really appreciate that she is open-minded about them!

Communication. I appreciate the respect, transparency, and honesty throughout our working relationship. She is someone who knows what’s best for you, so when she asks for what I want, I trust that she has all things considered.

I appreciate that she sets her boundaries and respect my boundaries at the same time (i.e. sick and letting me know ahead of time).

She goes above and beyond. I really appreciate when Azia presents inputs (i.e. ideas) and/or outputs even when I don’t ask for it. It makes me feel very loved.

Example webpage copy & design section from Tiffany’s website

What would you tell someone who is considering investing in Azia's services?

Investing in Azia’s services is one of the best decisions I have made for my business. I cannot recommend her enough! She is a fantastic, creative, and efficient team player. She genuinely cares about my business and has time and time again brings my visions to life. She always delivers beyond my expectation. She is versatile, flexible, and open-minded. It has been very valuable and enjoyable to have her on my team as my business has progressed at a faster rate than ever before!

Sometimes, the Universe plants seeds in ways you don’t expect! I chose to work with Azia because I already knew who she was through IG - which is a beautiful human being inside out, caring of the world, and here to utilize her authentic truths to make this world a better place. From her IG content, I can see Azia’s attention to detail, her values, and her creativity!

Ready to boost your online reach and engagement on social media?

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